The platform does not end with insight.
Each intervention names an owner, a deadline, the signal it should move and how that movement will be verified.
Six moves. One order to make them in.
Switch between the ranked queue and the dated roadmap. Open any intervention for its evidence, owner and the metric that proves it worked.
Three of six engines misclassify what Ironvale sells. No content investment can move an answer while the entity record is wrong.
Expected impactAverage recognition score 38 → 55Success metricCategory association correct on 5 of 6 enginesOwner · deadlineHead of Digital · Sep 30, 2026Confidence High confidenceMeasured change Not yet measured, verified after execution.
Gemini recognises Ironvale at 24 of 100 and recommends it in zero questions. The cause is a disambiguation failure, not a content gap.
Expected impactGemini recognition 24 → 45Success metricGemini resolves the correct entity on 4 of 6 category questionsOwner · deadlineHead of Digital · Sep 15, 2026Confidence Medium confidenceMeasured change Not yet measured, verified after execution.
Blended CPC runs above break-even. Paid is renting positions that authority would hold, and the cost rises with competitive density.
Expected impactKeywords above break-even CPC 13 → 7 of 20Success metricBlended CPC below break-even on reallocated setOwner · deadlineDemand Gen Manager · Oct 15, 2026Confidence High confidenceMeasured change Not yet measured, verified after execution.
Nineteen of twenty-four decisions complete without the brand. These six carry the largest share of decision-stage demand.
Expected impactQuestions with presence 5 → 12 of 24Success metricPresence on 12 of 24 tracked questionsOwner · deadlineContent Lead · Nov 15, 2026Confidence High confidenceMeasured change Not yet measured, verified after execution.
Engines describe the category in a competitor’s language. Ironvale’s strongest differentiator is absent from every category description.
Expected impactNarrative ownership 12% → 24%Success metricResponse time cited among the first three criteria by 3 of 6 enginesOwner · deadlineHead of Brand · Dec 31, 2026Confidence DirectionalMeasured change Not yet measured, verified after execution.
Demonstration environment, seeded organisation Ironvale Supply. Illustrative data, not a customer result.
Completion is not impact.
Each action is verified by re-observing the signal it targets, across the same engines and questions, after execution. Until that re-observation happens, measured change stays empty.
- 01Before
The signal is observed and recorded: engine, question, date.
- 02Action
The intervention ships, with its owner and deadline attached.
- 03After
The same engines and questions are observed again.
- 04Verdict
Measured change is written back, including the actions that did not work.