Ten measures, one decision position, each opening its evidence, and the causal chain that connects them to the intervention they imply.
Every figure is computed from observed data. Select any tile to open its readout, its confidence and where the evidence lives.
Demonstration environment, seeded organisation Ironvale Supply. Illustrative data, not a customer result.
The measures above are not independent. This is the chain that connects them, ending in the intervention it implies.
The most-used engine puts Ironvale forward in one of twenty-four decision questions.
The stage that decides 60% of revenue carries under 15% of query volume, so the weakness is invisible to volume-led tooling.
Engines cannot corroborate a recommendation from three sources when the category median is fourteen.
The recommendation goes to Cindermark Industrial, the supplier engines can support with evidence.
Paid search is bought to cover the questions authority no longer wins.
Demand × decision gap × estimated conversion × average deal value. A range, never a confirmed figure.
Authority is the binding constraint, so it is where intervention begins.
Nine events across competitors, cost, citations, narrative and timing. Filter to the kind of movement you need to act on.
Cindermark now leads four of seven supplier-evaluation answers, up from two. Both new wins cite a trade publication added in June.
“industrial supply company” rose to $11.00 with no organic position in the top 100. Paid is covering a question authority does not reach.
The window remains open but is narrowing. Displacement cost rises once engines settle on a stable answer set.
The page was cited on three questions in June and none in July. Perplexity now resolves the same questions to competitor sources.
Fill rate and catalogue breadth are now cited first when engines explain how to choose a distributor. Regional response time is not referenced.
First recommendation on “Top rated industrial supply vendors near Chicago”. Regional specificity is the differentiator the answer cites.
Two directories now describe Ironvale differently from its own site. Inconsistency is the mechanism behind entity confusion on ChatGPT and Copilot.
“Which MRO supplier has the best fill rate?” appeared with measurable volume. Ironvale is absent from every engine answering it.
Questions naming a Midwest location carry lower competitor control than national equivalents, the cheapest available entry point.
Each intervention names an owner, a deadline, the signal it should move and how that movement will be verified.
Open Action CenterAuthority is the lowest GEON vector at 28 and carries the heaviest index weight. It is the constraint holding recognition, recommendation share and coverage down.
Three of six engines misclassify what Ironvale sells. No content investment can move an answer while the entity record is wrong.
