Reconstruct the decision.
Enter a domain and choose a commercial question. The system reconstructs what each surface understood, who received the decision and why.
Seeded environment, this demonstration always reconstructs Ironvale Supply across 24 tracked decision questions.
What each AI engine understood about the business
- PerplexityRecommended
Understood asMidwest industrial fastener and MRO distributor
Named Ironvale in its answer, citing company website.
58/100 - ClaudeAbsent
Understood asAn MRO and fastener distributor serving manufacturers
Recognises the business but did not consider it relevant to this question.
47/100 - ChatGPTWrong entity
Understood asA regional industrial supplier in the US Midwest
Describes Ironvale as a hardware retailer rather than an MRO distributor.
41/100 - CopilotWrong entity
Understood asIndustrial supply company, category association incomplete
Knows the company exists but not which product categories it carries.
38/100 - GeminiWrong entity
Understood asUnclear, associates the name with unrelated businesses
Conflates Ironvale Supply with a same-named logistics firm.
24/100 - GrokWrong entity
Understood asNot recognized as a distinct business entity
No stable entity record. Answers reference the category without naming Ironvale.
21/100
Whether the brand was recognised, mentioned, cited, recommended or ignored
- PerplexityRecommended
- ClaudeAbsent
- ChatGPTWrong entity
- CopilotWrong entity
- GeminiWrong entity
- GrokWrong entity
1 of 6 engines named Ironvale, and none placed it first.
Which competitor was selected instead
Independent sources support each brand.
Which sources, trust signals and narratives influenced the answer
- Trade publication coverage
Cindermark Industrial is cited by 21 independent sources; Ironvale by 3.
- Company website
Ironvale’s own pages are the only source engines can reach for its claims, self-citation carries little weight.
- Supplier-comparison content
A published comparison library gives engines material they can quote directly.
- Category evaluation criteria
Engines describe the category using a competitor's framing. Ironvale owns 12% of that language.
What Google demand, organic position and paid click cost indicate
- Google position
- Not in top 100
- Monthly volume
- 320
- Paid CPC
- $9.20
- AI presence
- Absent
Absent from both surfaces on high-value questions. The most expensive class of gap.
Where the question sits in the customer decision journey
- Research
- Concerns
- Solution Evaluation
- Supplier Evaluation
- Purchase Decision
- Coverage at this stage
- 7%
- Share of query volume
- 14.5%
- Share of revenue decided
- 60%
Supplier Evaluation · stage 4 of 5. Observable by SEO platforms, but only after the decision has already narrowed.
What timing, market maturity and competitive density indicate
Query maturity accelerating. Displacement cost rises once engines settle on a stable answer set.
What the directional commercial exposure may be
This is the exposure attributable to this single question, a range, never a confirmed figure. The full-book figure across all 24 tracked decisions is materially larger and appears in Mission Control.
Directional estimate, not confirmed lost revenue.Which connected signals explain the outcome
- Independent authority evidence 3 sources vs 14 median
- Entity understanding 4 of 6 resolve the wrong entity
- Competitor recommendation share 31%, Cindermark Industrial
- Paid dependency Above break-even CPC
- Input
- Interpretation
- Market
- Channel
- Outcome
- Action
One decision. Many signals. One explanation.
The click is the last visible moment. Everything that decided it (interpretation, evidence, alternatives) happened before it, and every step above can be opened back to its evidence.
The reconstruction is where the work begins.
Move from the named decision to the measures, evidence and actions behind it.