Does AI know the business exists, and what does it think it is?
Whether AI systems hold an accurate, current and unambiguous record of the business, and whether that record survives into the answers buyers receive. Everything else is downstream of this.
- 7 live in demo
- 5 in platform
- 2 engines underneath
Every module answers one question.
Each returns the evidence behind its answer, what that answer means commercially, and what should change as a result.
- 01Live
Which AI systems know the business exists, and which do not?
Recognition is never uniform. A business can be well understood by one engine and structurally invisible to another that a different half of its buyers use.
Recognition by engine - 02Live
Does AI understand what the business actually does?
The distance between what a company says it is and what machines have independently concluded it is, usually wider than any executive expects.
Entity understanding - 03Live
When a buyer describes a need, is the business in the set AI considers?
Whether the business is filed under the categories buyers actually ask about, or under one that is accurate but that nobody searches.
Category association - 04Live
Is AI confusing the business with someone else?
Name collisions, merged records and mistaken identities, a single unresolved conflation can remove a business from every answer in its category.
Confusion detection - 05Live
Is AI describing a version of the business that no longer exists?
Discontinued lines, closed locations, former ownership and superseded positioning still being repeated to buyers as current fact.
Outdated knowledge - 06Live
Which sources are shaping what AI believes about the business?
The small set of pages that disproportionately determine every answer given, frequently including a directory nobody at the company knows exists.
Source influence - 07Live
Is the business becoming less recognised over time?
Recognition erodes when competitors keep publishing and you stop. Decay is measurable for months before it shows up as absence.
Recognition decay - 08In platform
Across the questions buyers actually ask, how often does the business appear at all?
Coverage measured against real buying questions rather than keywords, the difference between being findable and being present.
Prompt coverage - 09In platform
Which specific buying questions complete without the business ever being named?
The exact questions where a decision was made and the business was not in the room. These are not lost leads; no lead was ever created.
Missed prompts - 10In platform
When AI cites a source to justify an answer, is any of it yours?
Being mentioned and being cited are different commercial positions. Only one of them survives into the next answer the system gives.
Citations - 11In platform
Of all the recommendations made in this category, what share names the business?
A market-share figure for a market nobody is currently measuring, recommendations issued, not clicks received.
Recommendation share - 12In platform
At which point in the buying journey does presence collapse?
Losses concentrate at one stage rather than spreading evenly. Locating that stage tells you where intervention returns, and where it returns nothing.
Decision stage
Take one question, or take the whole category.
Each purchase states what it examines, what it needs from you, how confident it can be and how it is delivered. No sales call is required to find any of that out.
- Snapshot
AI Recognition Scan
Do AI engines understand who the business is and what it offers?
- 6 AI engines
- entity and category association
- 1 market
- Snapshot
AI Search Presence Scan
Is the business visible when customers ask for recommendations?
- 6 AI engines
- 24 decision questions
- 5 decision stages
- Advanced
Decision Journey Diagnostic
Where does the business disappear during the buyer decision process?
- 6 AI engines
- 24 questions
- 5 stages
- 4 competitors
2 engines produce this category.
Engines are the machinery, not the offer. Nothing above required you to know one existed.
- BuiltAI Recognition Intelligence
Do AI engines understand who the business is and when it should be considered?
Open the engine - In platformAI Search Presence
Is the business present when customers ask AI whom to choose?