Whose language does the market use to describe your category?
Whoever defines a category sets the criteria buyers evaluate against. This category measures how much of that definition you own, where it is fragile, and which of your genuine advantages the market never hears.
- 0 live in demo
- 5 in platform
- 1 engine underneath
Every module answers one question.
Each returns the evidence behind its answer, what that answer means commercially, and what should change as a result.
- 01In platform
When AI explains what this category is, whose framing does it repeat?
Category explanations get generated from somewhere. Usually from whoever published the clearest version first.
Narrative ownership - 02In platform
Are the criteria buyers evaluate against the ones the business actually wins on?
A business can be excellent by its own criteria and invisible by the market's, if it never contested which criteria apply.
Category definition - 03In platform
How dependent is the current narrative on a small number of sources that could change or disappear?
A category definition resting on two or three pages is one content refresh away from shifting underneath the business.
Fragility - 04In platform
Which genuine advantages does the business have that never make it into how the market describes the category?
Real differentiators that were never published do not exist as far as a machine forming an answer is concerned.
Message gaps - 05In platform
Across the questions that shape the category narrative, how much of the answer space does the business's own content occupy?
Coverage measured against the actual questions the narrative gets built from, not against a generic content calendar.
Content coverage
Take one question, or take the whole category.
Each purchase states what it examines, what it needs from you, how confident it can be and how it is delivered. No sales call is required to find any of that out.
- Snapshot
Narrative Ownership Scan
Whose language is defining the category, and where is the business's own story missing from it?
- 6 AI engines
- category-definition audit
- message-gap analysis
One engine produces this category.
Engines are the machinery, not the offer. Nothing above required you to know one existed.
- In platformNarrative Intelligence
When the market explains the category, whose language does it use?